Kegerator Brand

Character and authenticity are key to a successful brand redesign. When asked by kegerator.com to redesign their brand, I  knew I wanted to make something that the whole company and I would be proud of.  I chose to work with a logo type that put the product front and center.

This logo appeared on kegerator.com, taps, refrigerator magnets and beer growlers. Good design always considers lifestyle. My kegerator.com brand redesign looked at homebrewers and people who serve and tap their choice of draft beverages. It was important to have something that both fit right in and stood apart from other manufacturers.